SPEAKER: Eric C. Cook, WSI Internet Consulting
During a successful 15-year banking career, Eric Cook was the “driving force” behind many of his bank’s strategic technology initiatives, taking his community bank online in 1995 as one of the first “hometown” banks in the nation with a presence on the web. Starting as a teller, when Eric left banking in 2007, he was regional president for a Michigan-based, publicly-traded community bank.
Today Eric owns his own digital agency, primarily focused on helping community financial institutions better understand and leverage the power of the internet. A two-time contributing author to the best-selling book Digital Minds: Twelve Things Every Business Needs to Know About Digital Marketing, he also is on faculty at several banking schools around the country where he teaches others how to prepare to engage and build relationships with today’s digital consumer. Eric combines his hands-on experience with state-of-the-art digital marketing solutions to help his clients achieve success online and is a sought-after speaker on social technology, digital strategy, and online business trends.