Advertising brings in the bacon – but beware of potential UDAAP violations! Learn about the exceptions and flexibility in print, radio, and TV mediums and how to develop consistent, compliant campaigns.
AFTER THIS WEBINAR YOU’LL BE ABLE TO:
- Understand the regulatory requirements for print, radio, and TV ads
- Use the flexibility offered for streamlined disclosures for certain ads
- Develop compliant and consistent advertising campaigns
- Implement best practices for review and approval of print, radio, and TV ads
- Manage risks related to unfair, deceptive, or abusive acts or practices
As your marketing campaigns evolve and expand, the regulatory requirements for print, radio, and TV advertisements remain the same. While this provides challenges, it also provides opportunity to reach consumers in innovative and compliant ways. This training session will explain the regulatory requirements in plain English to assist you in developing compliant traditional media advertising campaigns.
Specific attention will be paid to the exceptions and flexibility offered by print, radio, and TV advertisements. Whether such exceptions extend to billboards, internet radio (e.g., Pandora), and electronic video (e.g., YouTube) will also be explored. Examples of trigger terms and required additional disclosures will be used to explain and explore regulatory requirements and best practices.
WHO SHOULD ATTEND?
This informative session is designed for marketing staff, compliance officers, risk managers, internal auditors, operations personnel, and management staff. Ideally, the marketing and compliance/audit teams should view the session together to ensure everyone is on the same page.
- Article outlining advertising review tips
- Ten common compliance mistakes in advertising – with regulatory citations
- Employee training log
- Interactive quiz
SPEAKER: Steven VanBeek, Esq., Howard & Howard Attorneys PLLC
Steve Van Beek is an attorney at Howard & Howard Attorneys PLLC where he concentrates his practice in the area of financial regulations. He assists financial institutions throughout the country with managing and reducing compliance, legal, and reputation risks. Prior to joining Howard & Howard, he served as the Vice President of Regulatory Compliance at the National Association of Federal Credit Unions (NAFCU). He received his Bachelor’s from Hope College and his J.D. from George Mason University School of Law and is a member of the American Bar Association.