How much flexibility is allowed with online advertising? Can you create campaigns that are both effective and compliant? With this timely webinar, you’ll learn best practices, avoid costly violations, and explore the regulatory requirements.
AFTER THIS WEBINAR YOU’LL BE ABLE TO:
- Understand the regulatory requirements for online ad campaigns
- Use the “one click” rule for online advertising
- Develop compliant and consistent advertising campaigns
- Implement best practices for review and approval of online advertisements
- Manage risks related to unfair, deceptive, or abusive acts or practices
Ensuring compliant advertisements in online channels is an ongoing struggle for financial institutions. The regulatory requirements don’t always provide exceptions or flexibility for website, online, and social media advertisements. However, when they do, using those exceptions and flexibility can greatly enhance campaign effectiveness. This training session will explain the regulatory requirements in plain English to assist you in developing compliant online advertising campaigns.
In addition to the regulatory requirements, you’ll learn best practices to avoid allegations of unfair, deceptive, or abusive acts or practices in online advertisements. Examples of trigger terms and required additional disclosures will be used to explain and explore regulatory requirements and proper use of the “one click” rule.
WHO SHOULD ATTEND?
This informative session is designed for marketing staff, compliance officers, risk managers, internal auditors, operations personnel, and management staff. Ideally, the marketing and compliance/audit teams should view the session together to ensure everyone is on the same page.
- Article outlining advertising review tips
- Ten common compliance mistakes in advertising – with regulatory citations
- Employee training log
- Interactive quiz
SPEAKER: Steven Van Beek, Esq., Howard & Howard Attorneys PLLC
Steve Van Beek is an attorney at Howard & Howard Attorneys PLLC where he concentrates his practice in the area of financial regulations. He assists financial institutions throughout the country with managing and reducing compliance, legal, and reputation risks. Prior to joining Howard & Howard, he served as the Vice President of Regulatory Compliance at the National Association of Federal Credit Unions (NAFCU). He received his Bachelor’s from Hope College and his J.D. from George Mason University School of Law and is a member of the American Bar Association.