Events Calendar

Growth & Transformation Series Webinar: Driving Engagement with Facebook, Twitter & Instagram
Thursday, May 28, 2020, 03:00pm - 04:30pm

This thought-provoking session will focus on social networking strategies, tactics, measurement, risks, and opportunities. Are you effectively driving social media engagement?


  • Identify the key challenges and opportunities for the three main platforms (Facebook, Twitter & Instagram), including the rising power of stories and community building tools such as groups
  • Appreciate the power (and some would say necessity) of incorporating paid/advertising strategies into your social activities to gain visibility
  • Understand what platform-imposed limitations and “hoops” financial institutions must jump through under new privacy requirements (and how to overcome them)
  • Engage and empower your staff to participate in the social process to help gain greater visibility and personal rapport
  • Determine whether there are other networks you should have on your radar screen that pose a threat to these three mainstays (think TikTok, Snapchat, others?)


If your credit union wants to connect with consumers on social media, the three main platforms are Facebook, Twitter, and Instagram. Each has advantages and challenges when trying to get your message across and build audience relationships. This program will explore the power of video (both pre-recorded and live streaming), the impact of hashtags, creative use of images, and much more! Attend this webinar to up your game on these consumer-focused social platforms.


All employees will benefit from the perspective provided, as much of what will be discussed touches the “culture” of the institution. Senior management will get a big-picture perspective of the importance social media is playing in today’s relationship building and brand awareness efforts. Marketing staff will get actionable takeaways to implement and produce results. Compliance and lending staff will gain perspective on how the world of social media continues to evolve.


  • Employee training log
  • Interactive quiz

SPEAKER:  Eric C. Cook, WSI Digital Marketing

During a successful 15-year banking career, Eric Cook was the driving force behind many of his bank’s strategic technology initiatives. In 1995 he took his community bank online, making them one of the first “hometown” banks in the nation with a web presence. When Eric left banking in 2007, he was regional president for a Michigan-based, publicly-traded community bank.

Today Eric owns his own digital agency, primarily focused on helping community financial institutions better understand and leverage the power of the internet as a strategic tool. A two-time contributing author to the best-selling book Digital Minds: Twelve Things Every Business Needs to Know About Digital Marketing, he also serves as faculty at several banking schools around the country where he teaches financial industry professionals how to engage and build relationships online with today’s digital consumer. Eric combines hands-on experience with state-of-the-art digital marketing solutions to help clients achieve success online and is a sought-after speaker on social technology, digital strategy, and online business trends.