Credit unions used to learn of their members’ financial needs by talking with them during branch visits. But with the growing popularity of digital banking, it may seem like it’s harder to know what they want. Fortunately, the data your members generate is a roadmap to meeting their expectations. In this session, you’ll discover how data analytics can provide insights into member behavior, helping you improve your marketing results, enhance the experience you provide, and grow your loan portfolio.
Speaker: Chris Guild, Director of Lending, CUNA Mutual Group
Chris Guild is the Director of Lending with CUNA Mutual Group. In this role he is responsible for leading leaders and managing an overall team of 22 lending resources, dedicated to serving the lending needs and growth of credit unions.
Guild began his CUNA Mutual Group career in 1996 as a lending specialist. He helped credit unions create lending efficiencies and drive revenue growth. Before accepting his current role, he held the position of sales executive for 6 years and account consultant manager for 4 years.
Prior to joining CUNA Mutual Group, Guild worked for a mid-size credit union in upstate New York for 6 years.
Guild obtained his bachelor’s degree in economics from Rochester Institute of Technology and a MBA from Le Moyne College. He is also a CUNA Management School graduate.
Educational Investment: Benefit of Membership