Events Calendar

Webinar - Multicultural Consumer Implications on Credit Union Strategy
Wednesday, November 20, 2019, 11:00am - 12:00pm

Fact:  The U.S. Population is becoming increasingly diverse.   Is your credit union prepared?   In this session we will look at multicultural population trends and explore the implications this has on financial services.


Hernandez Edgar Hernandez, Senior Multicultural Strategy Manager

Edgar is dedicated to advancing the efforts of CUNA Mutual Group’s new Multicultural Center of Expertise (MCOE). The MCOE analyzes data to better understand underserved consumers; develops new strategies and products to serve credit unions and their members; and builds coalitions with other entities to support similar efforts.

Prior to this role, Edgar worked as a Business Development Manager for a top-tier innovation firm, Design Concepts, that uses design-thinking, engineering, and industrial/UX design to help companies launch new products, services and experiences.  Some of his clients included Harley Davidson, General Electric, Rayovac, Pacific Cycle, and several start-ups. 

Edgar spent a decade working at American Family Insurance in their Market Research, Customer Experience, and Innovation teams.  He was responsible for understanding and improving the customer journey across the agent, call center and website channels.  Edgar also led the Connected Home team within the Internet of Things practice, where he successfully established partnerships across the electronics industry (Microsoft, Samsung, Google, etc.) to run pilot programs to analyze sensor data to improve predictive loss models for fire, water, and theft.

Finally, Edgar has non-profit and start-up experience with firms that have made community development and financial education the forefront of their mission. Edgar received his bachelor’s in Finance from Iowa State; obtained his MBA in from University of Wisconsin-Madison; and holds a Professional Certificate in Strategic Decision and Risk Management from Stanford University.

Educational Investment: Benefit of Membership