Credit Union (CU) Student Choice is a credit union service organization (CUSO) founded in 2008 by several of the nation's leading credit unions and CUSOs. CU Student Choice positions credit unions as leaders in education financing by redefining value for student borrowers and helping credit unions connect with young adults.
The CU Student Choice network enables credit unions of all asset sizes and fields of membership to make private student loans that may be held on their own balance sheet, thereby allowing them to recognize the long‐term economic return of the loan relationship. With CU Student Choice's turnkey solution, credit unions can grow and diversify their loan portfolios, build lifelong relationships with young adults and achieve optimum portfolio performance.
The CUSO also helps credit unions by managing many of the challenges and risks commonly associated with student lending.