Straight to The Point

Association teams up with MEA to provide texting service
A new partnership between the New York Credit Union Association and MEA Financial Enterprises will help New York’s credit unions move their member communications into the digital age. Through the partnership, MEA will offer New York’s credit unions a secure two-way texting tool designed to enhance the way credit unions interact with their members.

“Texting is unquestionably the preferred method of communication for a large number of Americans, and it only makes sense that credit unions capitalize on this growing channel,” said Association President/CEO William J. Mellin. “We’re excited about the Text Concierge service and its potential to help credit unions engage their members.”

MEA’s Text Concierge product, which supports both long-code and short-code messages, will allow New York credit union members to send questions or request information from the institution via text message. In turn, the tool will help credit unions manage the inquiries, set automated replies and respond to specific requests from the member.

“Text Concierge provides New York’s credit unions with a unique way of connecting with the nearly 5.4 million credit union members in the state,” said Ed Rhea, CEO of MEA Financial. “Research shows that 97 percent of Americans text daily on their mobile devices—with the average millennial texting 67 times a day—so credit unions are well-positioned to take advantage of this technology.”

In addition to the texting components, Text Concierge also includes Facebook Messenger and chatbot integration, text-enabled direct-dial extensions, a mobile app for credit union staff, and a loan transparency tool.

“MEA has been an invaluable strategic partner of the Oswego County FCU. For the past 13 years, we have trusted them to keep us ahead of the curve and ahead of the competition,” said Bill Carhart, CEO of Oswego County FCU. “Their latest innovation, Text Concierge, has allowed us to communicate with our members on their terms and their schedule.”

Senate passes upstate ride-hailing bill
The New York Senate on Monday passed their version of a bill (S.4159) that would expand ride-hailing services throughout the state. The bill includes important insurance provisions sought by the New York Credit Union Association intended to cover potential lapses in coverage for vehicles used for ride-hailing purposes.

This is the second year in a row the Senate has passed a bill that would authorize ride-hailing companies—also called transportation network companies—to operate outside of New York City.

Last year, a bill stalled in the Assembly after the two chambers could not come to an agreement on the insurance requirements.

The Association has ardently advocated that any ride-hailing legislation should include comprehensive and collision insurance for personal vehicles that have liens on them when used for ride-hailing purposes.

The Association will continue to monitor the legislation as it makes its way through the Assembly.

To view the bill in full, visit the Senate’s website.

CUNA webinar will explore membership growth, outreach to Hispanic community
CUNA will host a free webinar Feb. 15 at 2 p.m. that will explore how credit unions can reach out and engage the Hispanic community. The webinar will provide participants with an overview of the resources available to help credit unions best reach and serve the Hispanic community, as well as strategies for becoming the preferred financial institution of Spanish-speaking consumers.

More: How to boost Hispanic membership growth

State and National News

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