2025 Elevating Credit Union Leaders: Transforming Managers Into Visionary Leaders - Conference Series
Expand Your Impact: The Elevating Credit Union Leaders Series is your opportunity to grow into an influential leader, with a focus on the unique challenges and opportunities within credit unions.
Participants in this four-part conference series will engage in a variety of leadership development discussions, including evolving from managers to mentors, identifying and overcoming leadership challenges, and strategic communication techniques. This series will explore the mindset required for effective leadership and the crucial qualities that define successful leaders, all designed to empower attendees to achieve their full potential in leadership roles.
Speakers include Mark Arnold, Founder & CEO of On the Mark Strategies, and Shawn M. Temple, Strategy Director for On the Mark Strategies. Both experts bring extensive experience in branding, strategy, and leadership development.
Session Descriptions:
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Session One:
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Session Two:
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Session Three:
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Session Four:
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Series Schedule:
| Session One | March 19, 2025 | 9:00am - 12:00pm | Virtual |
| Session Two | July 2, 2025 | 9:00am - 12:00pm | Virtual |
| Session Three | October 21, 2025 | 9:00am - 4:00pm | Crowne Plaza Albany - The Desmond Hotel |
| Session Four | December 10, 2025 | 9:00am - 12:00pm | Virtual |
All virtual sessions will be recorded.
Zoom link will be sent out to attendees one-day prior to the session.
In-Person Session Location & Lodging:
Crowne Plaza Albany - The Desmond Hotel
660 Albany Shaker Road
Albany, NY 12211
Room Rate: $160 per night
To Reserve Your Room:
Reservations can be made online by clicking here.
Reservations can also be made by calling the hotel at (518) 869-8100 and asking for the New York Credit Union Association room block.
Hotel Reservation Deadline: September 29, 2025
Who Should Attend?
Existing managers, supervisors, mid-level managers, young professionals, and emerging leaders
Educational Investment:
This is a four-part conference series. Individual session registration is not available.
- Credit Unions Up to $100 Million in Assets - $500 per person
- Credit Unions Over $100 Million in Assets - $1,000 per person
The New York Credit Union Foundation is proud to support New York credit unions with up to $100 million in assets by underwriting this special rate on Association events. To learn more about the Foundation and its programs, click here.
Registration Deadline: March 7, 2025
Speakers:
Mark Arnold is an acclaimed speaker and expert in branding, training and strategic marketing for credit unions. Mark helps credit unions and banks achieve their goals with insight and energized training. Speaking regularly to audiences around the country, his many topics including branding, marketing, strategy, leadership, personal growth and generational issues. His breadth of knowledge connects with audiences for keynotes, breakouts and training events. Mark is the author of “Marked for Success: Daily Ideas to Help Your Financial Institution Succeed,” “Think Huge: How To Elevate Your Life and Your Business”,“My Best Service Ever” and “Marketing Across the Generations: Gen. X”. He serves as founder/president of On the Mark Strategies, a consulting firm specializing in branding and strategic planning.
Laura Loy is a skilled leader, with experience managing complex projects and delivering much needed advice at the right time.
Since joining On The Mark Strategies, Laura has facilitated journey mapping sessions and member experience training sessions. She also loves facilitating strategic planning sessions, as it allows her to revisit the strategic level she worked at as a credit union executive.
Prior to joining On The Mark Strategies, Laura served as Vice President of Marketing and Business Development for Zia Credit Union, a $205M credit union in New Mexico. During her tenure at Zia, Laura led the communications initiative for members and staff during a core conversion. She was also responsible for a new website redesign and development, and she led Zia in a comprehensive rebrand project in partnership with On The Mark Strategies.
Laura is a CUNA Credit Union Certiļ¬ed Marketing Executive (CUCME). She has a M.A. in International Business from UC San Diego and a B.A. in Business Economics from UC Santa Barbara. She brings to the table nearly 25 years of experience in marketing, communications, training and management, including 10 years abroad in Japan and Latin America.
Shawn Temple has served the credit union industry since 1996, holding positions in both upper and middle management across lending, operations, compliance, marketing, training, and project management.
Since joining On The Mark Strategies in 2021, Shawn has facilitated many strategic planning sessions for credit unions of all sizes, working with their management staff and boards of directors to create actionable strategic plans. He is also a certified Working Genius facilitator and has led teams of all experience levels through leadership training and organizational alignment programs.
Shawn’s background includes serving as a credit union Chief Operating Officer, where he directed multiple divisions as well as planned, implemented, and managed strategic objectives for the credit union. He has facilitated four mergers and led two core conversions, the construction and opening of two branches, multiple debit and credit card conversions, as well as several online and mobile banking platform conversions.
Shawn has served as a faculty member for Southwest CUNA Management School after graduating from the school in 2009. He has been certified by CUNA as a Credit Union Compliance Expert (CUCE). Shawn holds a B.S. in Accounting and a Master of Business Administration from Louisiana State University Shreveport.
Thank you to our sponsor!
Cancellation Policy:
A refund of the amount paid, less an $230 administrative fee per registrant, will be given for all cancellations submitted via email to events.training@nycua.org ten or more business days prior to the start of the session. No refunds will be granted if the cancellation is received after that time frame. Substitutes will be accepted any time prior to the start of the program at no additional cost. Simply email events.training@nycua.org, listing the new participant and who they will be replacing.
Event Code of Conduct and Protocols