With so many New Yorkers struggling to put money away for the future, how can credit unions encourage members to save? One promising way is to ensure that the act of saving is fun. Lucky Savers is structured to do exactly that: help motivate individuals to save by rewarding smart savings behavior.
Lucky Savers is modeled after a national award-winning product developed by Doorway to Dreams and the Filene Research Institute called Save to Win. Thanks to a state law passed in 2015, New York became one of several states throughout the country that allows credit unions to offer this product to members.
A Lucky Savers account is a 12-month share certificate with unlimited deposit capabilities, and members can open the account with a $25 deposit. For every $25 in month-over-month balance increases, accountholders earn one entry into monthly and quarterly prize drawings. The program can help all credit union members build a financial safety net, but it was created specifically with new-savers and the financially vulnerable in mind.
Lucky Savers helps advance the credit union mission of "People Helping People" by providing members with a way to build good savings habits with the added excitement of more traditional games of chance.
Lucky Savers Program - Informational Webinar and Panel Discussion
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