Webinar: Advertising Compliance Part 1: Text, Print, TV & Radio
July 18, 2024 3:00 pm - 4:30 pm
The regulations for advertising deposit and loan products are as varied as the promotions themselves.
Part 1 of this two-part series will cover print, TV, and radio advertising. You’ll learn the dos and don’ts and how to avoid those dreaded (and costly) compliance violations. Make a splash with your advertising, confident that it checks all the boxes.
AFTER THIS WEBINAR YOU’LL BE ABLE TO:
- Identify what constitutes a “trigger” term under Reg Z requiring additional disclosures in loan advertising
- Comply with Reg DD regarding advertising deposit accounts and overdraft protection
- Explain what are deemed to be unfair, deceptive, or abusive advertising practices
- Distinguish between copyright and trademark infringement
- Understand which type of promotional contests are permitted
WEBINAR DETAILS
What you don’t say can be a compliance violation! What you do say can be a compliance violation! Confusing? Absolutely! Whether it is print media, radio, TV, lobby posters, or brochures, multiple regulations impact advertising of deposit and loan products. You must be knowledgeable to avoid a compliance violation.
This webinar will cover the numerous rules and regulations that restrict advertising content and mandate specific disclosures. It will also cover the general form and content for all advertising to ensure your advertising isn’t deemed to be unfair or discriminatory. (Note: This webinar will not focus on electronic and social media because that will be covered in the August 8, 2024, webinar.)
WHO SHOULD ATTEND?
This informative session is designed for marketing and advertising personnel, compliance officers, legal officers, auditors, and managers.
TAKE-AWAY TOOLKIT
- Advertising compliance checklist to ensure you don’t forget an important requirement
- Employee training log
- Interactive quiz
- PDF of slides and speaker’s contact info for follow-up questions
- Attendance certificate provided to self-report CE credits
- Speaker: Elizabeth Fast, Spencer Fane LLP
Elizabeth Fast is a partner with Spencer Fane LLP where she specializes in the representation of financial institutions. Elizabeth is the head of the firm’s training division. She received her law degree from the University of Kansas and her undergraduate degree from Pittsburg State University. In addition, she has a Master of Business Administration degree and she is a Certified Public Accountant. Before joining Spencer Fane, she was General Counsel, Senior Vice President, and Corporate Secretary of a $9 billion bank with more than 130 branches, where she managed all legal, regulatory, and compliance functions.