Webinar: Advertising Compliance: Web, Text, Print, TV & Radio
September 10, 2025 3:00 pm - 4:30 pm
What you don’t say can be a compliance violation!
What you do say can be a compliance violation! Confusing? Absolutely! The regulations for advertising deposit and loan products are as varied as the promotions themselves. This session will address the dos and don’ts and how to avoid those costly compliance violations. Make a splash with your advertising, confident that it checks all the boxes.
AFTER THIS WEBINAR YOU’LL BE ABLE TO:
- Explain the restrictions when advertising online, including social media
- Understand what constitutes a “trigger” term under Reg Z which requires additional disclosures when advertising loans
- Determine when express consumer consent is required for certain advertising practices
- Explain what are deemed to be unfair, deceptive, or abusive advertising practices
- Create compliant advertisements
WEBINAR DETAILS
Whether it is electronic advertisements, print media, radio, TV, lobby posters, or brochures, multiple regulations and data privacy concerns impact the advertisements your institution uses and how you use them. You must be knowledgeable to avoid a compliance violation. This webinar will cover numerous rules and regulations that restrict advertising content and mandate specific disclosures and advertising methods. In addition, it will address the general form and content for all advertising to ensure your advertising isn’t deemed unfair or discriminatory.
WHO SHOULD ATTEND?
This informative session is designed for marketing and advertising personnel, compliance officers, legal officers, auditors, and managers.
TAKE-AWAY TOOLKIT
- Sample consumer consent to receive electronic disclosures
- Advertising compliance checklist
- Employee training log
- Interactive quiz
- PDF of slides and speaker’s contact info for follow-up questions
- Attendance certificate provided to self-report CE credits
Speaker: Shelli Clarkston, Spencer Fane LLP
Shelli Clarkston is an attorney with Spencer Fane LLP where she provides financial institutions with proactive legal counsel on regulatory and compliance matters. She received her law degrees from the University of Missouri – Kansas City and her undergraduate degree from the University of Nebraska – Lincoln. In addition, she has a master’s degree from Doane University.
Before joining Spencer Fane, Shelli was the Risk and Compliance Officer for a financial services technology platform with one of the world’s largest technology companies. She oversaw the platform’s regulatory compliance and handled all risk-related matters. She also has experience as general counsel for a community bank, where she managed all legal, regulatory, compliance, and corporate matters.