Webinar: Analytics to Measure Website & Digital Marketing Activity: A Year into GA4 & Beyond
June 6, 2024 3:00 pm - 4:30 pm
Embark on a journey through the multifaceted world of digital analytics.
In addition to exploring the plethora of website analytics data and how GA4 continues to evolve, this dynamic program will also include an overview of social media platform analytics, such as Facebook, LinkedIn, and Instagram. This session will unravel the complexities of digital marketing analytics, ensuring you’re equipped to meet your audience where they are, and measure every step of their journey.
AFTER THIS WEBINAR YOU’LL BE ABLE TO:
- Understand what’s changed since the shift from Universal Analytics to GA4, the new standard in Google Analytics (and why the change)
- Know what key metrics are important to track inside of GA4 and the importance of setting goals based on your institution’s strategic objectives
- Identify what analytics and insights are available inside of several of the other platforms where you spend time building visibility (such as Facebook, LinkedIn, Instagram, and others)
- Leverage AI-based tools to glean additional, deeper insights on your online performance
WEBINAR DETAILS
Designed and delivered by a former community banker turned digital strategist, this webinar will look at analytics from the perspective of a community-focused financial institution. You’ll discover where to find and how to interpret insights from various sources, how to understand the nuances of content performance, and to fine-tune your strategies across different channels. Learn not just how to collect data, but to connect it – crafting a narrative that drives decisions and digital success.
In addition, this webinar will begin to explore some of the ways that AI (yes, we’ll talk about artificial intelligence) platforms can help turbo-charge your data analysis and glean insights with amazing speed and accuracy.
WHO SHOULD ATTEND?
This informative session is designed for marketing professionals, as well as those who are looking for ways to better understand engagement, track success, and discover what the data is telling you. Retail, sales, compliance, and even senior management will benefit from having a better understanding of how (and where) results are tracked online.
TAKE-AWAY TOOLKIT
- Excel-based UTM “tagging” tool to generate trackable URLs for improved tracking inside Google Analytics
- Access to download chapters from the book Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing to help build out or enhance your own comprehensive digital marketing program
- Employee training log
- Interactive quiz
- PDF of slides and speaker’s contact info for follow-up questions
Speaker: Eric C. Cook, WSI & The LinkedBanker
Eric Cook often refers to himself as a “recovering banker” after spending 15 years as a community banker in Michigan before shifting to a digital strategist in 2007. An award-winning web designer with WSI, the world’s largest digital agency network, he’s a three-time contributing author of the best-selling book Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online and recently launched an online mastermind and mentorship community exclusively focused on the needs of banking professionals called TheLinkedBanker.com.
Eric routinely works with community-focused financial institutions around the country helping to develop their digital strategies, embrace social media engagement, and enhance their overall online presence. As a faculty member at several banking schools, Eric is also a highly rated conference speaker who loves educating community bankers to help lead the digital charge to better connect and engage in the 21st century.
WSI is a digital marketing company with a strong international presence. Our Digital Marketing Consultants use their knowledge and expertise to make a difference for businesses all around the world.
The LinkedBanker is a mentorship-based group learning and support program. Within The LinkedBanker you will find expert guidance and a community of like-minded bankers. Grow your book of business and build your personal brand with the tools, strategies, and coaching in this highly valuable community.