Webinar: Competing for Frontline Talent in Today's Marketplace
July 21, 2025 3:00 PM - 4:30 PM
Struggling to find – and keep – top frontline talent?
You’re not alone. In a time when frontline workers are the face and force of your brand, it’s no longer enough to compete on salary alone. This eye-opening presentation will dive into what truly drives engagement and loyalty in today’s workforce — especially among frontline Gen Z and Millennial employees.
AFTER THIS WEBINAR YOU’LL BE ABLE TO:
- Identify the unique socio-economic realities that face today’s frontline workers
- Examine customized compensation and benefits programs that meet their needs
- Uncover the advancement gap: what employees want versus what employers think they want
- Understand how customized benefit packages based on life stages and economic realities are retention gold
- Discover how recognition, rewards, and respect go further than “feel-good” perks
WEBINAR DETAILS
Not all employees are alike – so of course their needs are different, too! This session will take a close look at the wants and needs of frontline staff and unlock key differences that are often missed. From learning how to develop a frontline experience that rivals corporate giants to knowing how to best reward and develop employees into future leaders, this webinar will provide proven strategies to transform your frontline culture and close the gap between intention and impact.
WHO SHOULD ATTEND?
This informative session is designed for human resources leaders, branch managers, executives, and anyone tasked with hiring or retaining frontline staff.
TAKE-AWAY TOOLKIT
- Chart: key motivating factors for frontline vs. manager vs. c-suite employee
- List of skill-building tools
- Employee training log
- Interactive quiz
- PDF of slides and speaker’s contact info for follow-up questions
- Attendance certificate provided to self-report CE credits
Speaker: Diane Reed, CU Doctor
A nationally recognized speaker, writer, and communications professional, Diane Pape Reed currently serves as President of a full-service consultancy, assisting financial institutions nationwide with human resources, marketing, strategic planning, community relations, compliance, sales, training, board relations, and executive support. Previously, Diane served for more than a decade as Vice President of Administration for a mid-sized financial institution.
Her expertise in “Service-Oriented Culture Change” has been cited in numerous industry publications, and her marketing expertise has been featured in articles for Exhibit Builder and Business Management magazines. Diane attended American University and graduated from George Mason University where she specialized in Organizational Communication. She currently resides in Fairfax, Virginia.