Webinar: Harness the Power of AI in Your Marketing Strategy
August 18, 2025 3:00 pm - 4:30 pm
Transform your institution’s marketing strategy with the revolutionary power of artificial intelligence.
This comprehensive session will take you beyond basic AI awareness to practical implementation strategies that can immediately impact your marketing effectiveness and community engagement.
AFTER THIS WEBINAR YOU’LL BE ABLE TO:
- Identify high-impact AI use cases for your marketing operations using the four-question framework (data-driven, repetitive, predictive, generative)
- Implement practical AI tools like ChatGPT, NotebookLM, and Microsoft Copilot to streamline content creation, research, and member insights
- Create compelling visual content using AI image generation tools to enhance your marketing materials without expensive design resources
- Develop advanced prompting techniques that generate professional-quality marketing copy, social media content, and member communications
- Navigate AI policy considerations while maintaining data privacy and compliance standards in your marketing workflows
- Build custom AI solutions using GPTs and automation tools to efficiently scale marketing efforts
WEBINAR DETAILS
In this webinar, you'll discover how AI is leveling the playing field for community-focused financial institutions — from Sam Altman's prediction that "AI will do 95% of what marketers use agencies for" to the reality that you can now compete with larger institutions by scaling knowledge work at minimal cost. It will explore real-world applications, including advanced prompting techniques for loan product messaging, visual content creation for community events, data analysis for consumer insights, and automation workflows that are already helping community financial institutions strengthen their local presence.
This isn't just theory — you'll see live demonstrations of tools like Copilot, ChatGPT's advanced features for crafting communications, NotebookLM for synthesizing regulatory updates and market research, and cutting-edge image generation platforms for creating professional marketing materials in-house. Plus, you’ll learn how to future-proof your marketing approach while maintaining the personal touch and community focus that sets you apart. Whether you're just starting your AI journey or looking to optimize existing implementations, this session will provide the actionable insights and practical frameworks you need to harness AI's transformative potential while staying true to your community values.
WHO SHOULD ATTEND?
This comprehensive session is designed for financial marketing professionals of all levels, as well as senior managers and decision-makers, compliance officers, security professionals, and anyone else who wants to leverage AI to enhance their marketing effectiveness and gain a competitive advantage.
TAKE-AWAY TOOLKIT
- WSI’s latest e-book, ChatGPT & Beyond, for getting the most out of AI and LLMs
- Employee training log
- Interactive quiz
- PDF of slides and speaker’s contact info for follow-up questions
- Attendance certificate provided to self-report CE credits
Speaker: Eric C. Cook, WSI & The LinkedBanker
Eric Cook often refers to himself as a “recovering banker” after spending 15 years as a community banker in Michigan before shifting to a digital strategist in 2007. An award-winning web designer with WSI, the world’s largest digital agency network, he’s a three-time contributing author of the best-selling book Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online and recently launched an online mastermind and mentorship community exclusively focused on the needs of banking professionals called TheLinkedBanker.com.
Eric routinely works with community-focused financial institutions around the country helping to develop their digital strategies, embrace social media engagement, and enhance their overall online presence. As a faculty member at several banking schools, Eric is also a highly rated conference speaker who loves educating community bankers to help lead the digital charge to better connect and engage in the 21st century.
WSI is a digital marketing company with a strong international presence. Our Digital Marketing Consultants use their knowledge and expertise to make a difference for businesses all around the world.
The LinkedBanker is a mentorship-based group learning and support program. Within The LinkedBanker you will find expert guidance and a community of like-minded bankers. Grow your book of business and build your personal brand with the tools, strategies, and coaching in this highly valuable community.