Agenda

8:00am - 9:00am

Breakfast/Registration

9:00am - 10:30am

Get Real With Your Member Experience
Mark Arnold, Founder & CEO, On the Mark Strategies

In a world run by robots, consumers today want authenticity. They want to know they are working with a real person, especially when it comes to their money. Are credit unions providing that kind of experience for every member, every time? Service is long about just being nice to members. It is about providing solutions that solve real member problems. Get ready to better understand why credit unions can no longer take member satisfaction as a guarantee of their business or loyalty and how to provide a personal connection in a world dominated by AI. Everyone will leave with tips for how to focus on a niche to provide an unforgettable experience. 

10:30am - 12:00pm

Building A Lasting Brand For Your Credit Union
Mark Arnold, Founder & CEO, On the Mark Strategies

Branding is more than just changing your marketing material and the look of a website. Much more. A true comprehensive branding program will impact the entire organization. Your credit union doesn’t just “do” branding one year and mark it off its “to do” list: your credit union must “live” the brand every day. This session provides practical information on what to do and not do with your credit union’s brand, including:
 
•      Defining what branding is
•      Creating and leading an impactful brand culture
•      Graining staff buy-in
•      Communication your brand to your members

12:00pm - 1:00pm

Lunch

1:00pm - 2:30pm

Credit Union Growth Trends
Mark Arnold, Founder & CEO, On the Mark Strategies

Pausing never leads to growth. Now more than ever credit unions need proven growth strategies not just to survive but to thrive in today’s economic uncertainty. When it comes to your growth, you must adjust your strategies and pivot your tactics. You must also know the top trends successful credit unions are implementing to grow. In this session you will learn a clear path to growth, ways to zig while others are zagging and solutions to economic proof your credit union. We will cover seven strategic action steps you can take today to grow your credit union.

2:30pm - 4:00pm

Roundtable Discussion
Facilitated by Zachary Ogden, Director of Member Engagement, New York Credit Union Association